"Now to him who is able to do immeasurably more than all we ask or imagine, according to his power that is at work within us..." - Ephesians 3:20

Last month, I had coffee with two entrepreneurs. Both wanted to start businesses. Both had similar skills and resources.

Entrepreneur A: "I want to build a small consultancy. Maybe make £100K annually. Keep it realistic, you know?"

Entrepreneur B: "I want to dominate the UK market and expand globally. I'm thinking £10M revenue within five years."

Guess who got investment meetings? Guess who attracted top talent? Guess who the media wanted to interview?

Entrepreneur B. Every time.

Impossible goals are often easier to achieve than realistic ones.

Realistic Goals:

Impossible Goals:

You think aiming small is safer. It's not. It's more dangerous.

Here's why:

Small goals create small energy. When the prize doesn't excite you, your effort reflects it. You work just hard enough to maybe achieve it, but not hard enough to definitely achieve it.

Small goals attract small people. The best talent doesn't get excited about "modest success." They want to be part of something that matters, something that challenges them, something worth talking about.

Small goals generate small resources. Investors don't fund "nice little businesses." Banks don't lend for "comfortable lifestyles." Resources flow to ambitious visions.

Small goals create small urgency. When the goal doesn't feel life-changing, you can always start next week, next month, next year.

Let me show you something that'll blow your mind.

To make £100K annually:

To make £10M annually:

The difference isn't 100x harder. It's different rules entirely.

"What if I say I want £10M and only make £1M? People will think I failed."

But £1M is still 10x more than the person who aimed for £100K and hit it perfectly.

"Who am I to think I can build something massive?"

But who is anyone? Every massive success story started with someone who had no business succeeding at that level.

"I don't really believe it's possible."

Then it isn't. Your goals are predictions of your future. If you can't believe it, you can't achieve it.

Advantage 1: Impossible Goals Demand Innovation

When you aim small, you can copy what everyone else is doing. When you aim impossible, you have to invent new approaches.

Advantage 2: Impossible Goals Attract Exceptional People

The best talent wants to be part of something historic. They don't leave comfortable jobs for "nice little businesses."

Advantage 3: Impossible Goals Generate Obsession

Small goals allow for work-life balance. Impossible goals require total commitment. But total commitment produces disproportionate results.

Advantage 4: Impossible Goals Create Urgency

When something feels impossible, you know you can't achieve it with normal effort over normal time. You have to compress your learning and accelerate your execution.

James: Wanted to own 10 properties for rental income. Realistic goal. Spent two years researching, attending seminars, reading books. Bought 3 properties. Decent passive income.

Marcus: Wanted to own 1,000 properties and become the UK's largest private landlord. Impossible goal. Spent six months learning, then started acquiring. Found investors who shared his vision. Built systems to manage at scale. Now owns 400+ properties and growing.

Same starting point. Different ambition. Completely different results.

James achieved his realistic goal and stopped. Marcus is still building toward his impossible one and has already surpassed James by 130x.

God specializes in impossible goals:

The pattern: God gives impossible assignments because impossible goals require faith, and faith unlocks supernatural results.

If your goal doesn't scare you, it's not big enough. The fear is data—it's telling you this matters.

Don't give yourself 20 years to achieve something impossible. Give yourself 3-5 years. Urgency breeds creativity.

You don't need 100 role models. You need one person who proved it's possible.

Work backwards from the impossible goal. What would need to be true for this to work? What systems, people, resources would be required?

Impossible goals can't wait for perfect preparation. You have to begin with insufficient resources and build capacity along the way.

Right now, write down:

Your Current "Realistic" Goal: What are you actually aiming for? What feels achievable and safe?

Your Secret "Impossible" Goal: What do you actually want but haven't dared to say out loud? What would you attempt if you knew you couldn't fail?

The Gap Analysis: What's the difference between these goals? Is it just scale, or is it a completely different approach?

Now ask yourself: Which goal excites you more? Which one would you tell your grandchildren about?

Your answers to these questions are your impossible goals disguised as fantasies.

Instead of asking: "What can I realistically achieve?" Ask: "What would I attempt if failure was impossible?"

Instead of thinking: "How can I minimize risk?" Think: "How can I maximize impact?"

Instead of planning: "How do I ensure this works?" Plan: "How do I make this inevitable?"

Day 1: Write down your impossible goal. The one that scares you. The one that sounds crazy.

Day 2: Research one person who achieved something similar. Study their path.

Day 3: Identify the first impossible thing you'd need to make happen to start this journey.

Day 4: Do something toward that impossible first step. Make one call, send one email, take one action.

Day 5: Tell someone about your impossible goal. Not for approval—for accountability.

Day 6-7: Create a 12-month plan that assumes your impossible goal is inevitable.

Email me your impossible goal: Subject line: "My impossible goal"

Future A: You aim for realistic goals. You achieve most of them. You live a comfortable, predictable life. You're successful by normal standards. When you die, people say "They did well for themselves."

Future B: You aim for impossible goals. You fail at most of them but succeed at a few. You live an extraordinary, unpredictable life. You change industries, inspire others, leave a legacy. When you die, people say "They changed everything."

Which obituary do you want?

You can keep aiming for goals that feel safe and realistic. You can keep competing with everyone else for modest success. You can keep playing not to lose instead of playing to win.

Or you can aim for something impossible and discover what you're actually capable of.

The choice is yours. But choose knowing this: Your "realistic" goals are probably keeping you from your extraordinary destiny.

Next week: The meeting you're avoiding that could change everything (and why your discomfort is data)

Stop aiming small to avoid embarrassment. Start aiming impossible to achieve extraordinary. The world needs your biggest vision, not your safest one.

David

P.S. "For nothing will be impossible with God." - Luke 1:37. If God specializes in impossible goals, maybe your "impossible" goal is just God-sized thinking.

P.P.S. The reason impossible goals are easier isn't because they require less work. It's because they require different work. Work that most people won't do because the goal itself filters out the uncommitted.